More Care. With a background in technical maintenance and a young, in-house service team, we always put reliability first.

More Style. At Willow, we're on a mission to put robust appliances with a premium look and premium features, within everyone's reach.

Willow is a brand new appliances brand, ready to grow and come to life.

At Willow, we believe that good quality, affordable appliances should be accessible to all, no matter your budget. No household should be without the appliances needed to store and create healthy, nutritious meals. With this in mind, we are pleased to be able to offer an extensive catalogue of high quality, affordable appliances. From fridge freezers to air fryers, to chest freezers, to washing machines.

Our primary aim is to create reliable products with the most important person, the customer in mind. We are always working on ways to improve our appliances and have conducted extensive market research in order to know what the customer wants.

One of our best sellers are our chest freezers, ideal for use as a main freezer or as extra storage for larger families. These come in a range of sizes from 60L all the way up to 400L.

Based in Staffordshire, we have a team of expert customer service staff who are always willing to help. Our staff are on hand to answer any questions you may have on our products and can help you to pick out the perfect appliance to suit your needs.

  • A UK team with a decade of supplying and servicing other brands, we saw our expertise could be used to give customers the reliability we all need, plus the extra style that we all value.

  • We are experts in long-term performance and reliability, our engineers also love a heavy control dial, a firmly closing door, a neat click into place. This is why Willow appliances aren't just good-looking. They're dependable, too.